MGMT 410 How Uber is Providing Added Efficiency Discussion

MGMT 410 How Uber is Providing Added Efficiency Discussion

Discussion Questions The market has decided that Uber and its immediate competitors are adding efficiency to our society. How is Uber providing that added efficiency?

Uber Technologies, Inc.

The $41 billion dollar firm Uber Technology, Inc., is unsettling the traditional taxi business. In over 40 countries and 240 markets around the world, Uber and similar companies are challenging the existing taxi business model. Uber and its growing list of competitors, Lyft, Sidecar, and Flywheel in America, and fledging rivals in Europe, Asia, and India, think their smart phone apps can provide a new and improved way to call a taxi. This disruptive business model uses an app to arrange rides between riders and cars, theoretically a nearby car, which is tracked by the app. The Uber system also provides a history of rides, routes, and fees as well as automatic billing. In addition, driver and rider are also allowed to evaluate each other. The services are increasingly popular, worrying established taxi services in cities from New York to Berlin, and from Rio de Janeiro to Bangkok. In many markets, Uber has proven to be the best, fastest, and most reliable way to find a ride. Consumers worldwide are endorsing the system as a replacement for the usual taxi ride. As the most established competitor in the field, Uber is putting more cars on the road, meaning faster pickup times, which should attract even more riders, which in turn attracts even more drivers, and so on. This growth cycle may speed the demise of the existing taxi businesses as well as provide substantial competition for firms with a technology-oriented model similar to Uber’s.MGMT 410 How Uber is Providing Added Efficiency Discussion

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The Uber business model initially attempts to bypass a number of regulations and at the same time offer better service and lower fees than traditional taxis. However, the traditional taxi industry is fighting back, and regulations are mounting. The regulations vary by country and city, but increasingly special licensing, testing, and inspections are being imposed. Part of the fee charged to riders does not go to the driver, but to Uber, as there are real overhead costs. Uber’s costs, depending on the locale, may include insurance, background checks for drivers, vetting of vehicles, software development and maintenance, and centralized billing. How these overhead costs compare to traditional taxi costs is yet to be determined. Therefore, improved efficiency may not be immediately obvious, and contract provisions are significant (see www.uber.com/legal/usa/terms).MGMT 410 How Uber is Providing Added Efficiency Discussion

In addition to growing regulations, a complicating factor in the model is finding volunteer drivers at inopportune times. A sober driver and a clean car at 1:00 a.m. New Year’s Eve does cost more. Consequently, Uber has introduced “surge” pricing. Surge pricing means a higher price, sometimes much higher, than normal. Surge pricing has proven necessary to ensure that cars and drivers are available at unusual times. These higher surge prices can be a shock to riders, making the “surge price” a contentious issue.

Discussion Questions

The market has decided that Uber and its immediate competitors are adding efficiency to our society. How is Uber providing that added efficiency?
Do you think the Uber model will work in the trucking industry?
In what other areas/industries might the Uber model be used?

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Rapid-Lube
A huge market exists for automobile tune-ups, oil changes, and lubrication service for more than 250 million vehicles on U.S. roads. Some of this demand is filled by full-service auto dealerships, some by Walmart and Firestone, and some by other tire/service dealers. However, Rapid-Lube, Mobil-Lube, Jiffy-Lube and others have also developed strategies to accommodate this opportunity.MGMT 410 How Uber is Providing Added Efficiency Discussion

Rapid-Lube stations perform oil changes, lubrication, and interior cleaning in a spotless environment. The buildings are clean, usually painted white, and often surrounded by neatly trimmed landscaping. To facilitate fast service, cars can be driven through three abreast. At Rapid-Lube, the customer is greeted by service representatives who are graduates of Rapid-Lube U. The Rapid-Lube school is not unlike McDonald’s Hamburger University near Chicago or Holiday Inn’s training school in Memphis. The greeter takes the order, which typically includes fluid checks (oil, water, brake fluid, transmission fluid, differential grease) and the necessary lubrication, as well as filter changes for air and oil. Service personnel in neat uniforms then move into action. The standard three-person team has one person checking fluid levels under the hood, another assigned interior vacuuming and window cleaning, and the third in the garage pit, removing the oil filter, draining the oil, checking the differential and transmission, and lubricating as necessary. Precise task assignments and good training are designed to move the car into and out of the bay in 10 minutes. The business model is to charge no more, and hopefully, less, than gas stations, automotive repair chains, and auto dealers, while providing better and faster service.MGMT 410 How Uber is Providing Added Efficiency Discussion

Discussion Questions
1. What constitutes the mission of Rapid-Lube?

2. How does the Rapid-Lube operations strategy provide competitive advantage? (Hint: Evaluate how Rapid-Lube’s traditional competitors perform the 10 decisions of operations management vs. how Rapid-Lube performs them.)

MGMT 410 How Uber is Providing Added Efficiency Discussion

3. Is it likely that Rapid-Lube has increased productivity over its more traditional competitors? Why? How would we measure productivity in this industry?

PSYC3540 CU Christian Privilege Discussion

PSYC3540 CU Christian Privilege Discussion

Description

Choose from of the following choices for this discussion:

Option A: Religious and Spiritual Development

Consider religion and spiritual development from a developmental perspective using the Faith Development Theories document (linked in Resources) as a guide. Select one theory and identify at least one current peer-reviewed scholarly source that has incorporated this theory. Respond to the following:

  1. Briefly describe the theory (one paragraph only).
  2. What are the strengths and limitations of this theory?
  3. Discuss how the theory has been applied in the scholarly source you identified.
  4. Discuss how this theory can be applied to a real-world situation.

Option B: Christian Privilege http://library.capella.edu/login?url=https://video…

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This is a two-part question:

  1. Discuss the concept of privilege in general using course materials to inform your work.
  2. Consider the concept of privilege that was discussed in the video Christian Privilege and answer the following:
    • Do you agree with the notion of “Christian privilege?” Why or why not?
    • How is Christian privilege like or different from other types of privilege?
    • What are some strategies for combating Christian privileges?

Research Critiques and PICOT Statement Final Draft

Research Critiques and PICOT Statement Final Draft

Assessment Description

Prepare this assignment as a 1,500-1,750 word paper using the instructor feedback from the previous course assignments and the guidelines below.

PICOT Question 

Revise the PICOT question you wrote in the Topic 1 assignment using the feedback you received from your instructor.

The final PICOT question will provide a framework for your capstone project (the project students must complete during their final course in the RN-BSN program of study).Research Critiques and PICOT Statement Final Draft

Research Critiques

In the Topic 2 and Topic 3 assignments, you completed a qualitative and quantitative research critique on two articles for each type of study (4 articles total). Use the feedback you received from your instructor on these assignments to finalize the critical analysis of each study by making appropriate revisions.

The completed analysis should connect to your identified practice problem of interest that is the basis for your PICOT question.

Refer to \”Research Critiques and PICOT Guidelines – Final Draft.\” Questions under each heading should be addressed as a narrative in the structure of a formal paper. Research Critiques and PICOT Statement Final Draft

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Proposed Evidence-Based Practice Change

Discuss the link between the PICOT question, the research articles, and the nursing practice problem you identified. Include relevant details and supporting explanation and use that information to propose evidence-based practice changes.

General Requirements

You are required to cite a minimum of three peer-reviewed sources to complete this assignment. Sources must be published within the last 5 years, appropriate for the assignment criteria, and relevant to nursing practice.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.Research Critiques and PICOT Statement Final Draft

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

 

Research Critiques and PICOT Question Guidelines – Final Draft

Use this document to organize the content from your four studies into your final draft.

Quantitative and Quantitative Studies

Background

1.Summary of studies. Include problem, significance to nursing, purpose, objective, and research question.

How do these two articles support the nurse practice issue you chose?

1.Discuss how these articles will be used to answer your PICOT question.

2.Describe how the interventions and comparison groups in the articles compare to those identified in your PICOT question.

Method of Study:

1.State the methods of the articles you are comparing and describe how they are different.

2.Consider the methods you identified in your chosen articles and state one benefit and one limitation of each method.

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Results of Study

Research Critiques and PICOT Statement Final Draft

1.Summarize the key findings of each of the studies into a comprehensive summary.

2.What are the implications of the four studies you chose in nursing practice?

Ethical Considerations

1.Discuss two ethical consideration in conducting research.

2.Describe how the researchers in the four articles you choose took these ethical considerations into account while performing their research.

Outcomes Comparison

1.What are the anticipated outcomes for your PICOT question?

2.How do the outcomes of the four articles you chose compare to your anticipated outcomes?

 

Research Critiques and PICOT Question Guidelines –

Final Draft; Research Critiques and PICOT Statement Final Draft

Use this document to organize the content from your four studies into your final draft.

Quantitative and Quantitative Studies

Nursing Practice Problem and PICOT Question

1.What is your identified nursing practice problem?

2.List your PICOT question, following one of the templated formats reviewed in the course.

Background

1.Summary of studies. Include problem, significance to nursing, purpose, objective, and research question.

How do these four articles support the nurse practice issue you chose?

1.Discuss how these articles will be used to answer your PICOT question.

2.Describe how the interventions and comparison groups in the articles compare to those identified in your PICOT question.

Method of Study:

1.State the methods of the articles you are comparing and describe how they are different.

2.Consider the methods you identified in your chosen articles and state one benefit and one limitation of each method.

Results of Study

1.Summarize the key findings of each of the studies into a comprehensive summary.

2.What are the implications of the four studies you chose in nursing practice?

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Ethical Considerations

1.Discuss two ethical consideration in conducting research.

2.Describe how the researchers in the four articles you choose took these ethical considerations into account while performing their research.

Outcomes Comparison

1.What are the anticipated outcomes for your PICOT question?

2.How do the outcomes of the four articles you chose compare to your anticipated outcomes?

Proposed Evidence-Based Practice Change

Research Critiques and PICOT Statement Final Draft

1.What is the link between the PICOT question, the research articles, and the nursing practice problem you identified?

2.Based on this information, propose an evidence-based practice change for your identified setting

GCU HLT-362V Article analysis

GCU HLT-362V Article analysis

The interpretation of research in health care is essential to decision making. By understanding research, health care providers can identify risk factors, trends, outcomes for treatment, health care costs and best practices. To be effective in evaluating and interpreting research, the reader must first understand how to interpret the findings. You will practice article analysis in Topics 2, 3, and 5.GCU HLT-362V Article analysis

For this assignment:

Search the GCU Library and find three different health care articles that use quantitative research. Do not use articles that appear in the Topic Materials or textbook. Complete an article analysis for each using the “Article Analysis 1” template.

Refer to the “Patient Preference and Satisfaction in Hospital-at-Home and Usual Hospital Care for COPD Exacerbations: Results of a Randomised Controlled Trial,” in conjunction with the “Article Analysis Example 1,” for an example of an article analysis.GCU HLT-362V Article analysis

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

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AttachmentsHLT-362V-RS2-ArticleAnalysisExample-1.docx
HLT-362V-RS2-ArticleAnalysis-1-Template.docx

Article Analysis: Example 1

Article Citation Utens, C. M. A., Goossens, L. M. A., van Schayck, O. C. P., Rutten-van Mölken, M. P. M. H., van Litsenburg, W., Janssen, A., … Smeenk, F. W. J. M. (2013). Patient preference and satisfaction in hospital-at-home and usual hospital care for COPD exacerbations: Results of a randomised controlled trial. International Journal of Nursing Studies50, 1537–1549. doi.org/10.1016/j.ijnurstu.2013.03.006

Link: https://www.ncbi.nlm.nih.gov/pubmed/23582671

(Include permalink for articles from GCU Library.)

 

Category Description
Broad Topic Area/Title The differences in preference and satisfaction based upon hospital care location for COPD exacerbations
Variables and Type of Data for the Variables

 

Treatment Location-categorical -“home treatment” and “hospital treatment”

Satisfaction – Ordinal Scale (1-5)

Preference – categorical “home treatment” and “hospital treatment”

Population of Interest for the Study COPD exacerbation patients from five hospitals and three home care organizations
Sample

 

 

139 patients

69 from the usual hospital care group

70 from the early assisted discharge care group

Sampling Method A randomized sampling method was used to select the patients who met the criteria for the study (p. 1540)
Descriptive Statistics (mean, median, mode; standard deviation)

Identify examples of descriptive statistics in the article.

Example descriptive statistics:

Usual hospital Age:

Mean: 67.8 Standard deviation: 11.30

Early assisted discharge Age:

Mean: 68.31 Standard deviation: 10.34(p. 1540)

Inferential Statistics

Identify examples of inferential statistics in the article.

Example of inferential statistics:

Overall satisfaction score: Tested difference between HC and EADp-value .863 (p. 1543)

 

Article Analysis 1

Article Citation and Permalink (APA format) Article 1 Article 2 Article 3
Point Description Description Description
Broad Topic Area/Title
Identify Independent and Dependent Variables and Type of Data for the Variables
Population of Interest for the Study
Sample
Sampling Method
Descriptive Statistics (Mean, Median, Mode; Standard Deviation)

Identify examples of descriptive statistics in the article.

Inferential Statistics

Identify examples of inferential statistics in the article.

C229: Community Health and Population-Focused Nursing  Social Media Campaign

C229: Community Health and Population-Focused Nursing Social Media Campaign

 NSG C229: Community Nursing Field Experience

WGU -C229

Location: Rock Hill, SC 29730 B. Write your community health nursing diagnosis statement.- Increased risk of social isolation among the elderly population related to_________________________. 1. Explain how the health concern from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population. a. Discuss the primary community resources and primary prevention resources currently in place to address the health concern. b. Discuss the underlying causes of the health concern. 2. Discuss the evidence-based practice associated with the Field Experience topic. a. Identify data about the selected Field Experience topic from the local (e.g., county), state, and/or national level. C. Develop a community health nursing social media campaign strategy that will convey your health message and address the Field Experience topic by doing the following: 1. Describe your social media campaign objective. 2. Recommend two population-focused social marketing interventions and justify how each would improve the health message related to your selected Field Experience topic. 3. Describe a social media platform you would use that is appropriate for communicating with the target population. a. Discuss the benefits of the selected social media platform in supporting preventative healthcare. 4. Discuss how the target population will benefit from your health message. D. Describe best practices for implementing social media tools for health marketing. E. Create a social media campaign implementation plan by doing the following: 1. Describe stakeholder roles and responsibilities in implementing the plan. 2. Discuss potential public and private partnerships that could be formed to aid in the implementation of your campaign. 3. Create a specific timeline for implementing your campaign. 4. Explain how you will evaluate the effectiveness of the campaign. 5. Discuss the costs of implementing your campaign. F. Reflect on how social media marketing supports the community health nurse’s efforts to promote healthier populations. 1. Reflect on how your social media campaign could apply to your future nursing practice. G. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized. H. Demonstrate professional communication in the content and presentation of your submission.

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Part 2

wgu c229 sample paper

C229 Community Health and Population-Focused Nursing Field Experience

Social Media Campaign

 

(A)Time Log

 

(B) Community Health Nursing Diagnosis Statement

 

The identified community health diagnosis discovered during my windshield survey for Manatee County, Florida is an increased risk for obesity for adults and older adults related to poor nutrition, availability of fast food and lack of physical activity demonstrated by an above average obesity rate in Manatee County by assessing available data, nutritional and activity related resources and services.

 

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Currently the adult obesity rate is 28.4% which is an increase from 18.4% in the year 2000. My target population will be adults aged 26-44 with an average obesity rate of 29.0% and adults aged 45-64 with an average obesity rate of 34.0% (“State Briefs,” n.d.).  While these numbers are slightly lower than the national average of 39.8% recorded by the CDC (“Adult Obesity Facts | Overweight & Obesity | CDC,” 2018), they are higher than the average in the State of Florida of 26% (“Manatee County, Florida,” n.d.).

C229 community health & population-focused nursing field

(B1) Health Inequity/Disparity

 

My focus area of the City of Bradenton Florida resides in the Western most portion of Manatee County. Settled in 1842, it consists of 14.44 square miles. Bradenton is considered a “seasonal area” with a large influx of retired part-time residents during the winter months. In addition to this seasonal increase in population, it is also home to a large number of un-documented (illegal) immigrant residents. The documented population of Manatee County is approximately 385,500 residents (“U.S. Census Bureau QuickFacts,” n.d.-b). The population of the City of Bradenton is roughly 56,500 (“U.S. Census Bureau QuickFacts,” n.d.-a). Some sources are reporting as many as 25,000 undocumented residents are also residing in The City of Bradenton (“The Social Contract A Report from Florida – The bad news is that almost all the news is bad,” n.d.).

 

The median income of Bradenton is $41,093. It is reported that 76.4% of residents are white, 19.3% are Black or African American and 16.3% are Hispanic. It is also reported that 17.3% of the population is living below the poverty line (“U.S. Census Bureau QuickFacts,” n.d.-a). These figures do not include either the seasonal or undocumented population.

 

Obesity is linked to several health conditions such as heart disease, stroke and diabetes. It is also shown to be more prevalent in certain groups. Hispanics and non-Hispanic blacks are the groups most affected by obesity according the CDC’s latest information (“Adult Obesity Facts | Overweight & Obesity | CDC,” 2018). Middle aged people are also affected more by obesity than other age groups. Our large number of un-documented residents do not have the same capability to access available resources. When we take into consideration the ease and availability of, and the low cost of fast food/junk food the chances of making poor nutrition choices increases. Sedentary lifestyle and lack of activity are also contributing factors to the increased obesity rates that we are seeing.

 Community Health And Population Focused Nursing Practicum

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(B1a) Primary community and Prevention Resources

 

In spite of the numerous resources that are available in The City of Bradenton, obesity continues to be a major issue.

 

Bradenton is home to several Farmers Markets that provide a wide variety of fresh fruits and vegetables, organic products and fresh meats. The “Red Barn” has a minimum of five fresh produce stands, many that cater to the Hispanic population. There are 10 supermarkets or grocery stores ranging from higher end Fresh Markets and Publix to more discount stores such as Bravo, Aldi and Save – A – Lots. Some stores such as Bravo are ethnically based and provide a wider variety of ethnic food choices.

 

In addition to the availability of fresh healthy foods, Bradenton is home to several opportunities for physical activity. Numerous gyms and fitness centers are located throughout the city with fees ranging from $10 a month at Crunch or Planet Fitness to $25 a month at the County operated GT Bray Recreational facility to $50 a month at LA Fitness. For those who cannot afford a gym membership the City of Bradenton also offers 16 free community parks located throughout the city. These range from standard parks with children’s playgrounds and sports courts, to skate parks and also include several nature preserves and walking trails.

Traditional programs such as EBT/SNAP (food stamps) and WIC are available for lower income families seeking assistance. For those with emergent needs, there are 2 soup kitchens and 2 food banks as well. The Manatee County food bank offers emergency resources, a mobile produce pantry and participates in a program that feeds school aged children in the summer months called “Sack Summer Hunger”.

The Free Public Library also has a wealth of information on healthy lifestyles. Books on healthy eating, weight control, diets, physical activity and overall wellness are available. They also periodically offer healthy cooking classes and yoga classes. Online information and classes are also available to the public for free when accessed through the library.

(B1b) Underlying Causes

There are several underlying causes that may attribute to increased obesity. We have touched upon how access to available resources such as EBT/SNAP and WIC could be a problem for a large portion of Bradenton’s un-documented population. This could also affect those with limited transportation as they would not be able to get to the local Department of Health offices. People who do not have the resources to obtain internet access would be affected as well, as much of the information provided is found and needs to be filled out online. The availability and low cost of non-nutritious junk and fast food makes poor food choices easy to make. Our culture of sedentary lifestyles also contributes to increased obesity.

NSG C229 Community Nursing Field Experience Course Notes

(B2) Evidence-Based Practice/(B2a) Identification of Data

 

Healthy People 2020 states that health status can be directly related to diet and body weight. Heart disease, high blood pressure, type II diabetes and stroke are just a few diseases that are associated with obesity (“Nutrition and Weight Status | Healthy People 2020,” n.d.). I was surprised to find that the State of Florida is 35th in the nation with a 28.4% obesity rate for adults. This has more than doubled since 1990 when the rate was 11.4% (“State Briefs,” n.d.). In addition to the health risks associated with obesity, we must take into consideration economic factors, loss of productivity, and premature disability and mortality that are linked to obesity. The Center for Disease Control reports that the estimated care cost on a national level to treat and provide care for obesity related illness exceeds 147 billion dollars (“Adult Obesity Facts | Overweight & Obesity | CDC,” 2018).

 

(C1) Social Media Campaign Objective

 

I would like my social media campaign to focus on using online goal setting, group chats, and monitoring tools to promote healthier diet choices and life style changes for adults in my community.

 

(C2) Social Marketing Interventions

 

The first social marketing intervention that I would like to create would be a community based Facebook Group that promotes healthy diet choices. It would include resources to healthy recipes, places to purchase fresh fruits and vegetables, restaurants providing healthy food options and provide a group forum for people to communicate their ideas and share their successful healthy diet changes. The second would be a YouTube video showing simple and everyday ways that people can increase their activity levels to help promote a healthy lifestyle.

 

(C3) Description of Social Media Platform

 

The social media platforms that I would like to use are Facebook and YouTube. These two platforms are of particular interest for several reasons. They both reach a large number of people in our target population. They are an effective and inexpensive way to provide information to the public regardless of age, race or economic status. The can be accessed on multiple devices, and can be viewed at all hours of the day so that scheduling is not an issue. They fit into our society’s modern age of utilizing electronics in most facets of everyday life.

 

(C3a) Benefits of Social Media Platform

 

The benefits of using social media outlets such as Facebook and YouTube include vast amount of people that will have access to the information that we would like to provide. Facebook posts and YouTube videos can be shared across the Community, the State and the Nation. The low cost and maintenance of the information provided is another benefit. Once the framework for the Community group is created, updating dating information can be done on an as needed basis. New or updated information can be added with a few clicks of a button. Settings can be made public or private so that the person managing the group can monitor the participants and discussions. YouTube videos are easy to create and upload. YouTube also offers “channels” that allow people to search by topic. Including the video on a health and wellness channel would increase exposure. The YouTube video can be marketed on its own, or could also be used in conjunction with Facebook and be shared with our target population using multiple media outlets.

 

(C4) Benefit to Target Population

 

The benefits to the target population include a free, simple and easy way to access new information on healthy diet, food choices and healthy lifestyles. This can prompt new ideas, excitement and motivate a person to make a healthy life style change. The formats that we have chosen also allow a sense of group participation for those who choose to participate in the discussion forums on Facebook or allow privacy for those who wish to receive the information on a more individual basis. Our formats also allow for the information to be accessed at a person’s leisure thus increasing the chances that it would be viewed by our target population.

 

(D) Best Practices for Social Media

 

Best practices associated with our social media campaign include setting realistic goals. Information should be honest and true. Our campaign should be brief, to the point and be specific to our target population. Too much information or non-essential data can clutter our message and lose the interest of our target audience. Including color and interesting design will help to catch people’s attention and help to draw them into viewing our material. Time is important to people, so an honest, to the point and visually appealing message is our goal (“5 Best Practices for Effective Social Media Marketing in 2018,” n.d.).

 

(E1) Stakeholder Roles and Responsibilities

 

I would be the ultimate stakeholder for this social media campaign. The responsibility of creating, maintaining, updating and monitoring would fall with me. Should the campaign take off and grow, I could delegate some of these roles to others should they wish to participate in a greater role at a later date.

 

(E2) Potential Public and Private Partnerships

 

There is the opportunity for many local partnerships. These include local farmers markets or fresh markets for produce availability, restaurants for healthy recipes, employers for healthy lifestyle incentives, local gyms or recreational programs for activity incentives. This would be win/win situation as the information that they could provide would enhance our campaign and the businesses would receive exposure.

 

(E3) Timeline

 

This campaign could potentially start within a week. Creating the Facebook page would be relatively quick and easy and is at no cost. The YouTube video could be prepared within a day and be published. Getting the information out to the public should be a quick process. Our goal would be to get the information shared with as many people as possible. Our initial target would be members of local community groups, local high school and college alumni groups, senior groups and recreational groups. As the campaign progresses we could attract more businesses for their contributions to enhance our offerings.

 

(E4) Evaluation

 

I would take advantage of many online tools that are available to evaluate the effectiveness of the campaign. There are many free survey sites such as surveymonkey.com, zoho.com and surveyhero.com that allow for custom surveys to be created. Many have ready to use templates available to guide the process. This will show us where we are doing well, and the areas that could use improvement. We can also track the number of views of both the Facebook page and YouTube video, this would give us an idea of how many people each form of media is reaching. Both formats also allow for comments or posts that will be monitored for feedback, allowing us to address individual comments directly.

 

(E5) Cost of Implementing the Campaign

 

One the best things about using social media for this campaign is that for the most part, it is either low cost or free. Both platforms that we have chosen are free to use. At this time both Facebook and YouTube are only charging for companies to place ads. Since we are not planning on using this format of advertising, our costs would remain zero. This is also a bonus for our business contributors who will receive free exposure for their services or products.

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(F) Reflection on Social Media Marketing

 

Our campaign would promote a healthier population by providing free and easy to access education in a fun and modern way. In today’s technology-savvy world, using social media is a smart and effective method to reach a large number of people. The more people that we can reach with our campaign, the better chance we have at helping people to make healthy life choices that will ultimately help to create a healthier population as a whole.

 

(F1) Reflection on Future Nursing Practice

 

By participating in this campaign, we as nurses have touched upon another avenue to provide patient education. Being aware that there are these types of social media available allows us to recommend using this format for patients that prefer this form of communication. Explanation and demonstration are great ways to provide information. Giving patients resources that they can use once on their own gives them the opportunity to continue the education process at their own time and pace.

 

References

 

5 Best Practices for Effective Social Media Marketing in 2018. (n.d.). Retrieved December 11, 2018, from https://www.business2community.com/social-media/5-best-practices-effective-social-media-marketing-2018-02010960

Adult Obesity Facts | Overweight & Obesity | CDC. (2018, August 14). Retrieved November 7, 2018, from https://www.cdc.gov/obesity/data/adult.html

Manatee County, Florida. (n.d.). Retrieved October 18, 2018, from http://www.countyhealthrankings.org/app

Nutrition and Weight Status | Healthy People 2020. (n.d.). Retrieved December 11, 2018, from https://www.healthypeople.gov/2020/topics-objectives/topic/nutrition-and-weight-status

State Briefs. (n.d.). Retrieved November 7, 2018, from https://stateofobesity.org/states/

The Social Contract A Report from Florida – The bad news is that almost all the news is bad. (n.d.). Retrieved October 29, 2018, from https://www.thesocialcontract.com/artman2/publish/tsc_21_4/tsc_21_4_gemma_printer.shtml

U.S. Census Bureau QuickFacts: Bradenton city, Florida. (n.d.-a). Retrieved October 30, 2018, from https://www.census.gov/quickfacts/fact/table/bradentoncityflorida/PST045217

U.S. Census Bureau QuickFacts: Manatee County, Florida. (n.d.-b). Retrieved October 29, 2018, from https://www.census.gov/quickfacts/manateecountyflorida