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BUACC2613
Management Accounting 1
Semester 1, 2016
Group Assignment
Contribution to overall assessment: 25%
Due Date: 28/05/2016
This assignment has two parts:
Please note:
· Useful links:http://federation.edu.au/__data/assets/pdf_file/0015/164121/FedUni-General-Guide-to-Referencing-2014.pdf
· http://federation.edu.au/__data/assets/pdf_file/0018/190044/General-Guide-to-Writing-and-Study-Skills.pdf
As this is a group assignment, each member of your group is awarded the same mark. Working in groups has its pros and cons. I am sure that you will hold constructive and energetic group discussions on the issues at hand. In case of any disagreements, you will be able to resolve them in a reasonable way. There will be times when you may have to agree to disagree with each other. Invariably different group members bring different skills to a project; it is up to you to make the best of it. I believe one can learn a lot by discussing the issues with one’s colleagues.
If you find your group members are “not pulling their weight” or there are problems with any member’s commitment, then please try to resolve those issues amongst yourselves. Open and honest communication always helps. If you are unable to resolve these issues, you are most welcome to see me and we will try to sort out the problems together. Do this as soon as possible and certainly before the due date.
For some reason, if you do not wish to work in a group, please let us know.
Please adapt this to suit your style! – Geeta
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You are a management accountant at Delots Management Consultants. You have been approached by Pharmaguard Ltd regarding implementing Activity-based Costing (ABC) in its retail operations. The company has three main market segments:
· General supermarket chains
· Pharmacy chains
· Pharmacist-owned single stores
Formany years,Pharmaguardhasusedgrossmargin percentage[(Revenue-Costofgoodssold)÷Revenue] to evaluatetherelative profitabilityofitsmarketsegments.
Pharmaguard’s segmental profit information for 2015 is given below:
Pharmaguard Ltd, 2015 |
General supermarket chains |
Pharmacy chains |
Pharmacist-owned single stores |
Pharmaguard Ltd |
Revenues |
$3 708 000 |
$3 150 000 |
$1 980 000 |
$8 838 000 |
Cost of goods sold |
3 600 000 |
3 000 000 |
1 800 000 |
8 400 000 |
Gross margin |
$108 000 |
$150 000 |
$180 000 |
438 000 |
Other operating costs |
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301 080 |
Operating profit |
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$136 920 |
In your meetings with Pharmaguard staff, you have undertaken a value or activity analysis, where you have classified activities as value-added or non-value added. You have identified thefivekeyactivities thatdriveotheroperatingcostsatPharmaguard:
Activity area |
Cost driver |
Order processing |
Number of customer purchase orders |
Line-item processing |
Number of line items ordered by customers |
Delivering to stores |
Number of store deliveries |
Cartons shipped to store |
Number of cartons shipped |
Stocking of customer store shelves |
Hours of shelf-stocking |
You have also identified:
· Each customer order consists of one or more line items. A line item represents a single product (e.g. Nurofen Plus tablets).
· Each product line item is delivered in one or more separate cartons.
· Each store delivery entails the delivery of one or more cartons of products to a customer.
· Pharmaguard’s staff stacks cartons directly onto display shelves in customers’ stores. Currently, there is no additional charge to the customer for shelf-stocking, and not all customers use Pharmaguard for this activity.
The level of each activity in the three market segments and the total cost incurred for each activity in 2015 is shown below:
Activity-based cost data |
Activity level |
|||
Pharmacare 2015
Activity |
General supermarket chains |
Pharmacy chains |
Pharmacist-owned single stores |
Total cost of activity in 2015 |
Orders processed (number) |
140 |
360 |
1 500 |
$80 000 |
Line-items ordered (number) |
1 960 |
4 320 |
15 000 |
63 840 |
Store deliveries made (number) |
120 |
360 |
1 000 |
71 000 |
Cartons shipped to stores (number) |
36 000 |
24 000 |
16 000 |
76 000 |
Shelf-stocking (hours) |
360 |
180 |
100 |
10 240 |
|
|
|
$301 080 |
Required:
a. Compute the 2015 gross-margin percentage for each of Pharmaguard’s three market segments.
b. Compute the cost driver rates for each of the five activity areas.
c. Use the activity-based costing information to allocate the $301080 of “other operating costs” to each of the market segments. Compute the operating profit for each market segment.
d. Comment on the results. What new insights are available with the ABC information?
e. The senior management at Phramaguard plans to implement ABC in its retail operations, manufacturing operations and its medical centre operations. The staff in these divisions are not in favour of implementing ABC and the Activity-based management (ABM). They are resisting these changes. Some employees arequestioning, “why does the company need to change at all”?
f. As a consultant, give your professional advice on the benefits and limitations of adopting ABC for all its all operations at Pharmaguard.
Please note:
You need to present both parts — your computational work and advice — in a professional business report format.
BUACC2613 Semester 1, 2016, Group Assignment
Names:
Student Numbers:
Bases of assessment |
F P HD |
Technical component: accuracy in calculations.
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Format: Business Report
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Content: Identification of relevant issues.
Research: Selection of relevant material.
A demonstration of critical evaluation of the issues.
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Expression: clarity, professional writing style, coherence in writing, grammar, punctuation, spellings and sentence structure.
A logical flow of argument at both the paragraph level and the overall text level.
Use of supporting arguments. Use of literature to support the argument.
Expression of your view (and not a catalogue of quotes/ others’ ideas).
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Referencing procedure (within the text and at the end of the text).
Appropriately styled and punctuated bibliography.
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Overall Presentation including cover page, line spacing and page numbering.
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GRADE:
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